Royalty is at center of this concept store renovation. With an ipercontemporary approach, inspired by the “Grand Budapest Hotel” of Wes Anderson, Daniele Daminelli reach the objective of creating a store, synonymous of a phantasmagoria tunnel without any half tone, giving freedom to creativity and theatrical improvisation. The massive vintage wardrobe collected from a museum of the 20th century are the perfect showcase of a contemporary cloakroom that enhance the exposed garments.

The result is a total energy.